COMPANY
Cadillac

STAGE 1 REVEAL

Initial reveal page that was first launched a year prior to the now live reveal page, the intent was to invoke curiosity and a sense mystery around the Blackwing Series . This pages main purpose was to announce the newest addition to the V-Series family. As PR announcements launched images would slowly be added to this page. This page would be live until the stage 2 reveal was launched.

RESERVATION REVEAL

The reservation reveal strategy was to feature a content well in 3rd position on the homepage of Cadillac.com. This was to be a 4 stage effort that would feature a live stream video and then thank you cards with a CTA to link directly to the reservation page. So much emphasis was put on the visibility of the reservation page because there was very limited models that were ti be sold.

STAGE 1

STAGE 3

STAGE 2

STAGE 4

STAGE 2 REVEAL

For stage 2 reveal page this was to be a in-depth look at either the CT4-V or CT5-V Blackwing vehicles. Unlike the first stage, this page was robust and included feature details along with rich photography. This page launched a week before the reservation reveal, as a way to inform the potential buyers of the specifics for each blackwing and decide ahead of time before the reservation are opened. Due to the limited nature of this launch our team wanted to ensure that customers had ample time to understand each vehicle and the process. Along with the reveal page a teaser digital brochure was launched as well. View the BLACKWING BROCHURE

RESERVATION LANDING PAGE

Similar to the reservation reveal the homepage, the reservation landing page was broken down in to 4 stages. The initial page would launch with the stage 2 reveal so that customers could gain access to FAQs and reservation details in advance. From there stage 2 was when the reservation would be open, stage 3 one vehicle is not available and stage 4 both are unavailable but waitlist is open.

STAGE 1