Building Wrap
LANSING BUILDING WRAP
THE BASICS
COMPANY
Cadillac
TEAM
Leo Burnett
TIME
3 Months per vehicle
MY ROLE
User Experience Designer
THE BRIEF
Create and design a building wrap to replace CTS image. Needed to create 3 layouts for 3 sides of the building and follow brand visual guide. Original wrap was meant to house the JDP awards but was killed so wrap could have more longevity. A major challenge was working with a large formate piece and managing file size.
Final design comp that went to print.
AFTER
BEFORE
